In collaboration, the Helms Bakery District and the Cal Poly SLO LA Metro Program in Architecture and Urban Design present:

Sam Lubell and Greg Goldin, moderated by Frances Anderton

The Atlas of Never Built Architecture features hundreds of the most spectacular unbuilt projects of the 20th and 21st centuries in a comprehensive, geographically arranged survey. Imaginative and ambitious, the projects reveal the incredible diversity of ideas that have emerged from the world’s most influential architects—and many you’ve never heard of. Spanning nearly 80 countries, the book presents concepts for projects of all types: museums, art galleries, cemeteries, churches, bridges, skyscrapers, hotels, theme parks, casinos, opera houses, government buildings, and even a floating theatre boat that resembles a UFO. Seen together, the projects conjure a strange and wonderful new world while simultaneously offering insight into how architectural projects have been conceived and developed (and dashed) over the last 100 years. The book also includes previously unpublished prints, paintings, drawings, etchings, preparatory sketches, and images that bring these alternate histories to life.

Sam Lubell is Editor at Large at Metropolis. He has written more than ten books about architecture for Phaidon, Rizzoli, The Monacelli Press, Metropolis Books, and Oro Editions. He writes for The New York Times, The Los Angeles Times, Fast Company, Architectural Digest, Wallpaper, Dwell, Architect Magazine, and other publications. He has co-curated four major architecture exhibitions and taught as an adjunct professor at Syracuse University School of Architecture, Columbia University GSAPP, and Arizona State University The Design School. 

For more than a decade, Greg Goldin was Architecture Critic at Los Angeles Magazine. He has written a half dozen books about architecture for Phaidon, Rizzoli, and Metropolis Books. His work has appeared in the New York Times, Los Angeles Times, Metropolis, and the Architect's Newspaper. He co-curated the museum exhibitions Never Built Los Angeles and Never Built New York, and has taught as an adjunct professor at USC, UCLA, Syracuse University School of Architecture, and Columbia University GSAPP. He resides in Los Angeles where he continues a family tradition of being a thorn in the side of the rich and powerful.

Frances Anderton covers Los Angeles design and architecture in print, broadcast media and public events. She is the author of Common Ground: Multifamily Housing in Los Angeles and co-author of Awesome and Affordable: Great Housing Now, a multimedia project produced in 2024 by Friends of Residential Treasures: Los Angeles (FORT: LA). Anderton writes a regular newsletter about design and architecture for KCRW public radio station. For many years she hosted the KCRW show DnA: Design and Architecture, and produced the current affairs shows Which Way, LA? and To The Point.

Photos (Left to Right): Image of Atlas of Never Built Architecture (Phaidon Press), Image of Sam Lubell, and Image of Greg Goldin.

Please join us Thursday, May 23rd for a reception, lecture, and discussion with Sam Lubell and

Greg Goldin, moderated by Frances Anderton.

Follow Link To Purchase: Atlas of Never Built Architecture - AUTHORS SAM LUBELL AND GREG GOLDIN | PHAIDON PRESS

Introduced and Moderated by Stephen Phillips, FAIA, PhD, Principal of Stephen Phillips Architects (SPARCHS) and professor, director, Cal Poly LA Metro Program in Architecture and Urban Design (California Polytechnic State University, San Luis Obispo).